MISSION
Support AHIA by providing valuable strategic insights on how to best promote AHIA initiatives and reach defined goals.
ROLE
The Marketing Committee is responsible for:
- Assisting in the development, implementation, and monitoring of marketing campaigns that support AHIA’s priorities. These comprehensive campaigns will span all AHIA’s owned platforms (ex: member emails, website), shared platforms (social media) and paid advertising.
- Assisting in ensuring that AHIA marketing materials are up-to-date and reflect current design and social standards.
- Monitoring the AHIA website to ensure it is functional, useable, and up-do-date in design.
DUTIES
The Marketing Committee will conduct business of the Committee through an ongoing schedule of conference calls and electronic communication. The Committee will utilize a consensus decision making process when possible.
- Overall, the Committee will meet 8+ times a year
- Quarterly meetings with the Kellen team to review quarterly social media reports, as well as ongoing business
- Regular meetings in-between the quarterlies to accomplish any necessary committee business
- Monthly, the Committee will provide industry news articles for Linked-in postings. Calendar of topics to be determined in regularly scheduled meetings
- Conference related activities: Expect that there will be special meetings, planning, and activities to support promotion and engagement at the annual conference. Conference attendance is not required.